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Targeted Lumpy Mail Campaign

Copy writing for all areas of your business

Ideal for reaching new commercial clients

Pre and Post qualifying calls - update your CRM

Grow your customer base – make more sales!

1 - Campaign Strategy

We start, by understanding your business. One of our team members will meet with you to put together a campaign strategy. The campaign strategy identifies your message, your sales/profit objectives, target market, growth opportunities and outlines your marketing strategy and budget. We confirm with you, that Targeted Lumpy Mail campaign is the right strategy for your business, based on the growth opportunities identified. Tasks involved in the campaign strategy include:

✓ Kick-Off Meeting with Team
✓ Identify sales and growth targets
✓ Identify the target market, their decision-making process and review previous campaigns
✓ Confirm accessibility of prospect list and cost of accrument
✓ Outline of message strategy including the offer
✓ Establish campaign timeline, budget & major milestones

2 - Lumpy Mail Design, Development and Production

During this phase of the project, we will develop and produce the content required for the campaign.

✓ Professional copywriter, graphic designer & printing marketer design, develop and produce printed content, including practical gift
✓ Script for pre and post qualifying calls developed by professional telemarketing team, in-line with campaign messaging
✓ Mock-ups, & examples provided throughout the process, to ensure campaign content meets shared expectations of quality

3 - TRIAL CAMPAIGN

We recommend executing the campaign in stages. It is important to test the campaign (content and process) before expanding it to a larger list of prospects. The trial campaign should focus on a smaller batch of prospects (i.e. 10-100) before moving to a larger number of prospects (500+). The test helps identify whether the prospect is responsive to the messaging or offer. In addition, identify ways to streamline the process between Eudomia Group and its partners and members of your organisation to ensure potential leads are being identified and actioned within an appropriate timeline. The trial campaign includes:

✓ Source prospect list: name of the organisation, location and phone number
✓ Database set up and formatting for calls – link it to your own CRM (if you have one)
✓ Pre-Qualifying Call: confirm decision maker’s details & confirm approval to send a package
✓ Send the lumpy mail to prospects passing the pre-qualifying stage
✓ Follow-up call to organise an appointment for you to meet the prospect✓ Review of Campaign performance vs expectations

4 - MAIN CAMPAIGN

We start, by understanding your business. One of our team members will meet with you to put together a campaign strategy. The campaign strategy identifies your message, your sales/profit objectives, target market, growth opportunities and outlines your marketing strategy and budget. We confirm with you, that Targeted Lumpy Mail campaign is the right strategy for your business, based on the growth opportunities identified. Tasks involved in the campaign strategy include:

✓ Kick-Off Meeting with Team
✓ Identify sales and growth targets
✓ Identify the target market, their decision-making process and review previous campaigns
✓ Confirm accessibility of prospect list and cost of accrument
✓ Outline of message strategy including the offer
✓ Establish campaign timeline, budget & major milestones
✓Send the lumpy mail to prospects passing the pre-qualifying stage
✓ Follow-up call to organise an appointment for you to meet the prospect
✓ Review of Campaign performance vs expectations

“ Do you want to secure larger, commercial clients? Large organisations are inundated with emails and social media ads. Bypass the noise, go back to basics, reach them with personalised packages. We design, develop and print quality content including practical gifts which lead to higher conversion rates than a typical online campaign. Our campaigns are supported with pre and post qualifying phone calls, to ensure the right person receives the right content and followed up to secure that crucial first meeting. ”

- Eudomia Group

Pick Your Plan

Professional

$ 6,299* first 100
  • Kick-Off Meeting with Team
  • Identify sales & growth targets
  • Identify the target market, their decision-making process & review previous campaigns
  • Outline of message strategy including the offer
  • Design, develop and produce printed content, including practical gift
  • Script for pre & post qualifying calls developed by the professional telemarketing team
  • Source prospect list: name of organisation, location & phone number
  • Database set up and formatting for calls - link it to your own CRM (if you have one)
  • Pre-Qualifying Call: confirm decision maker’s details & confirm approval to send a package
  • Send the lumpy mail to prospects passing the pre-qualifying stage
  • A follow-up call to organise an appointment for you to meet the prospect
  • Review of Campaign performance vs expectations
  • Build your prospect database and increase your sales

Professional

$ 7,299* first 500
  • Kick-Off Meeting with Team
  • Identify sales & growth targets
  • Identify the target market, their decision-making process & review previous campaigns
  • Outline of message strategy including the offer
  • Design, develop and produce printed content, including practical gift
  • Script for pre & post qualifying calls developed by the professional telemarketing team
  • Source prospect list: name of organisation, location & phone number
  • Database set up and formatting for calls - link it to your own CRM (if you have one)
  • Pre-Qualifying Call: confirm decision maker’s details & confirm approval to send a package
  • Send the lumpy mail to prospects passing the pre-qualifying stage
  • A follow-up call to organise an appointment for you to meet the prospect
  • Review of Campaign performance vs expectations
  • Build your prospect database and increase your sales

Book Now

  • Free Appointment
  • Call & Chat
  • Local Professionals